Perfume with a blog

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ALZD x Emilie Dewell


A conversation with Emilie Dewell and what made her start this journey and what makes FO'AH so special?   AUS LIEBE ZUM DUFT: You launched FO'AH together with Abdulla Al-Masaood. Can you tell us a little…



The soul of our scents, its close connection to the Middle Eastern Culture and above all its first olfactory interpretation.

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The FO'AH Bottle


The FO’AH bottle alone is a character in our history. Its design, like most of the visual elements of the collection, is inspired by the palm tree.  Its facets evoke the trunk of this Tree of…