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PODCAST Le monde de FO'AH: Episode 1


  The Desert, the oasis and its Emblematic Palm Tree. The desert and its oasis is at the center of the FO’AH dream. An effervescent place filled with stories shared in the shade of the palm…

ALZD x Emilie Dewell


A conversation with Emilie Dewell and what made her start this journey and what makes FO'AH so special?   AUS LIEBE ZUM DUFT: You launched FO'AH together with Abdulla Al-Masaood. Can you tell us a little…

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The soul of our scents, its close connection to the Middle Eastern Culture and above all its first olfactory interpretation.

The FO'AH Bottle


The FO’AH bottle alone is a character in our history. Its design, like most of the visual elements of the collection, is inspired by the palm tree.  Its facets evoke the trunk of this Tree of…

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